AUSTRALIAN actress Nicole Kidman is the new face of Etihad Airways in a new multimillion-dollar global campaign created by M & C Saatchi Australia and featuring an evocative musical score written and recorded in Sydney.
The airline’s ‘Flying Reimagined’ brand campaign premiered last night in Abu Dhabi at an event attended by Kidman, media and other guests and is due to roll out in Australia from today.
Kidman is both star and narrator of the advertisement, which will be shown globally on television and social media in both 60 and 30 second formats, with still versions of the campaign appearing in print, digital and on outdoor channels.
It was shot on board the airline’s new flagship Airbus A380, which is due to start flying to Sydney in June, and in a number of locations around the world. These included various landmarks in Abu Dhabi and includes a digitally created scene of Kidman in the interior of the soon to be opened Louvre Abu Dhabi as well as scenes at landmarks in Marseilles, France.
